Technical Communicator
Promotional Writing
The writing samples linked below were written for the International Racquetball Tour (IRT) during initial business expansion. They offer examples of how technical writing for marketing helps meet traditional marketing objectives, such as engaging with a broader audience, projecting credibility, and building product exposure. In the examples below, detailed technical story-lines fill in calendar gaps (during the professional off-season) and media blackouts (lack of a dedicated media team). As the IRT continued to develop marketing staff and methods, the articles helped sustain audience engagement and invite new interest.
Crafted around detailed statistical research and multiple interviews, resulting article laid the groundwork for the audience to engage with developing rivalries, as well as follow independent threads of interest.
Published in the industry trade magazine USRA Magazine based on multiple pro-interviews, article invigorated legacy interests with burgeoning talent.
Quick-turnaround color-commentary for the IRT website engaged a fan-base that was otherwise shut-out from the action during organizational infancy. Via exclusive live access, post-match commentary and analysis was published to the website within 30 minutes or less, building interest and resources while consistent broadcasting capabilities were established.